• Blog Post

    Deceptive Conduct Likely Needed to Transform a Breach of Contract Claim to Unfair and Deceptive Trade Practice

              While unfair and deceptive trade practice claims are sometimes alleged concurrently with breach of contract claims, a breach of contract alone does not constitute an unfair or deceptive trade practice.  To prevail on both a breach of contract claim and an unfair and deceptive trade practice claim, North Carolina and federal courts require the breach to be accompanied by “substantial aggravating circumstances.”  However, courts have provided little to no guidance on what amounts to substantial aggravating circumstances.  A recent decision by the U.S. District Court for the Eastern District of North Carolina provides some insight.[1]  Judge Flanagan indicated that, to be successful on both an…